Ori Heffetz is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, and at the Department of Economics and the Center for Rationality at the Hebrew University of Jerusalem, where he holds the Marcy Bogen Chair for Academic Excellence. He received his B.A. in physics and philosophy from Tel Aviv University and his Ph.D. in economics from Princeton University. Heffetz’s work studies the psychological, social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers’ choices and on the links between economic choices, individual well-being, and policymaking. His empirical work combines surveys, lab and field experiments, and administrative data. He has published work on household consumption patterns, individual economic decision making, survey methodology and measurement, the visibility of economic behavior such as conspicuous consumption, and the anonymity and data privacy we promise participants in our social-science research. Heffetz is a Research Associate at the National Bureau of Economic Research (NBER), serves on the editorial board of Social Choice and Welfare, is a member of Israel’s Public Advisory Council for Statistics, and is a member of the Consensus Committee on Policy-Oriented Assessment of Well-Being in the State of Israel convened by Israel’s Academy of Sciences and Humanities.